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Renaissance. And no, we’re not speaking about Beyonce’s impeccable dance hall-inspired album from 2022. We’re speaking in regards to the WNBA. Established legends, up-and-coming stars and rookies with rockstar followings. This season has introduced a complete new stage of intrigue—although the true ones know this League has all the time been stuffed with hype since its inception in ‘96.
The sport is rising at an distinctive price and sneaker manufacturers like Nike and Jordan Model have definitely taken observe. Athlete rosters have quickly expanded and multi-million greenback endorsement offers have been reached. The women at the moment are the primary to debut premier basketball silhouettes like Jordan NIL athlete and UCLA level guard Kiki Rice, who unveiled the Air Jordan 38 in the course of the 2022 Candy Sixteen. Signature footwear have returned, with Sabrina Ionescu changing into the eighth girls’s signature athlete within the model’s historical past, and thirtieth all-time.
Simply this month, A’ja Wilson and Nike revealed that they’ve been engaged on her first signature –the A’One–for the previous yr, making her the primary Black girls to have a signature with the model because the Nike Air Swoopes I.
As we have a good time the beginning of the 2024 WNBA season, let’s take a collective journey again via the Nike archives and have a good time the pioneers of right this moment, and yesterday, who laid out the blueprint.
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